Get Instant Prospects
You could be growing your pipeline of leads everyday by networking with local merchants. But most residential real estate agents ignore them because they don’t have a real strategy. The key to networking with businesses is to give something valuable first. The old adage is to give people what they want and you’ll get what you want. A Unite Neighbors site fits this strategy perfectly.
Instant Prospects without Lifting a Finger
When we create your site, we add 50 local businesses to your directory. We contact each one by telephone and secure the contact person’s email address. Then we send an email tutorial campaign over a two week period. The campaign is designed to help them understand how you’re uniting the community so they can get more customers. Isn’t that what every local business wants?
Your neighborhood site offers a local business several opportunities to promote their business, share their knowledge and acquire more customers without spending advertising money. As these merchants learn and understand the benefits of your site, and see how you’re helping them, they become friendlier. Isn’t that the key to effective networking?
Now imagine walking into a local business who is a member of your Unite Neighbors site taking advantage of the promotional opportunities. The ice is already broken, you’re welcomed with open arms, you don’t feel awkward and now it’s your turn to get what you want.
Your Employee Discount Program
As you help local businesses use your Unite Neighbors networking web site to promote their products and services, it opens up the channel for you to engage with their employees. Many business owners will be eager to reciprocate after you’ve provided them such great exposure for free.
The concept of an Employee Discount Program is simple. You and your affiliates, like mortgage brokers, title & escrow, appraisers, etc., each offer a discount for your service. You compile the discounts so an employee can see the total amount with how much they’re saving when buying or selling a home. You tell the business owner there is no cost to join the program. As long as the person applying for the Employee Discount program is employed by a business listed in it, they’ll receive the discounted service.
Business owners will like it because it doesn’t cost them anything and there’s no administration work. Plus they can add it to their employee benefits package to make their offering more attractive when recruiting new workers.
When businesses opt-in to your program, it opens more doors. As part of the enrollment have the business owner agree you should meet with their staff a few times each year to discuss buying or selling a home. Additionally, secure the email addresses so you can send messages regularly promoting the program. Your messages could be educational and highlight affiliates involved with you.
This is an excellent method for growing your database by reaching more people where your competition isn’t looking. Just meet with your affiliates and have each one commit to a discount for their service, create a simple flyer that includes the details of your program and network with the local businesses involved in your Unite Neighbors site.
