Prospects into Clients
Are you spending too much on advertising? Is your advertising budget eating your profits? It doesn’t have to be that way. You could be getting more sales and spending less on advertising. Everyone you meet can eventually become your client. And the more people you meet the more sales you enjoy.
How to Make Prospects Today Clients Tomorrow
Inside your Magnetic Email account includes the Prospect Drip Campaign. Often, real estate agents don’t have the time to write messages or they don’t know what to say, but the Prospect Drip Campaign is pre-written and sent to your prospects every two weeks. By dripping messages continuously, you never lose touch and stay top-of-mind.
Once you add your prospect’s information your marketing is automatic. It’s really that simple. Unlike complicated software where you get frustrated trying to learn it, Magnetic Email handles the technology so you can spend your time meeting more people.
But Do Drip Campaigns Really Work?
When it comes to your prospects, you can be assured of one thing – if you’re not visible, they don’t know you exist! Too often real estate agents debate if drip campaigns are worthy; meanwhile, your competition steals your prospects because they learned that sending something and staying visible is better than sending nothing and being invisible.
But I Don’t Like Canned Messages
It’s true that most email drip campaigns for real estate agents are canned, but what’s unique about the Prospect Drip Campaign are three important characteristics:
- Personalization. The problem with canned messages is they abandoned why prospects like you – because you’re personal. The Prospect Drip Campaign is different. Each message is personalized so it connects with your reader. See Example
- Expertise. Most canned messages are only good for keeping top-of-mind with prospects. The Prospect Drip Campaign is designed to reinforce your expertise. When people want to buy or sell a home they prefer to work with an expert. See Example
- Relevance. Canned messages filled with puff wheat lack nutritional value. The Prospect Drip Campaign is consistent with information related to home buying or selling. See Example
Because the Prospect Drip Campaign consists of these important characteristics, each message carries shelf life – the amount of time prospects keep your messages in their inbox.
